At Hilltop, we know that creating an effective new media campaign is about more than just having access to technology. We believe that your new media strategy should be fully integrated with your overall communications plan. The Hilltop team has decades of experience in developing effective messages, pushing stories to the front of the news cycle, and helping our clients’ frame the debate on their terms. With targeted messaging designed specifically for online and social media, Hilltop can help your drive press coverage, grow your base of grassroots support, and expand your online media presence.

Long Term Strategy + Guidance
We can create a long-term plan to help you accomplish your goals using the most advanced new media tools available. From developing content for social media platforms (Facebook, YouTube, Twitter, etc.) to engaging with supporters online and generating press coverage, Hilltop will be there every step of the way. As your campaign moves forward, our role can evolve, as we assist your communications and new media staff in crafting and delivering an effective message amidst the rapidly changing online landscape.

Rapid Response
The “news cycle” is no longer just 24/7—it’s instantaneous and continuous, with the media and the general public requiring information at an increasingly rapid pace. When a crisis hits, it usually begins online. Effectively responding to attacks or breaking news requires a coordinated effort that is fast and disciplined. Your message needs to be pushed out on every available platform, from alerting your supporters on Facebook, to ensuring that key reporters see the story on your terms first.

Website Development
The team at Hilltop will help take your web presence to the next level. We'll help design and implement a site that is an effective and integral part of your communication toolbox. With top-notch web designers and messaging experts on our team, we can provide you with an online portal that’s both visually appealing and engaging to read. Whether you are starting a website from scratch or have an existing site that needs revamping, we will work with your team to develop all content for your site, including layout, graphics and most crucially, concise copy designed to reach your target audience.

Read Case Study: Winning Message Battle with New Media

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