Branding and Buzz

The Challenge:
When a top regional political organization working with elected officials at the state and federal level wants to increase their national profile and enhance their standing among Washington elites, they come to Hilltop for communications advice and guidance.

The Hilltop Solution:
Hilltop begins the effort by creating a message and branding materials for the organization. Meetings are set up between the organization’s leadership and key staff and reporters in Washington. With our help, the organization stages a number of press briefings and positions itself as a helpful resource to reporters on the political beat.

The Result:
With Hilltop’s involvement and communications advice, the organization builds a continued presence with national reporters and becomes a stronger voice in their region. For the first time, the organization’s press events attract dozens of reporters, and generate media coverage in national dailies. Just as important, the organization builds a trusted brand recognized by elite opinion makers in Washington and throughout the rest of the country.