Supporting Financial Literacy
State legislation to enhance financial literacy is stagnant in
capitals across the country. The national savings rate plummets as
financial education is cut from state’s high school curriculums.
The Hilltop Solution:
As the crisis worsens and attention wanes, Hilltop creates a
coalition to put a spotlight on the issue and give momentum to the
policymakers trying to help. Led by an esteemed advisory board,
including former New York City Mayor David Dinkins and former
President of the National Council of La Raza Raul Yzaguirre, the
Hilltop-managed coalition promotes financial literacy education to
state legislators and education officials. Hilltop conducts
research, develops the coalition message, and creates the persuasion
literature used by its coast-to-coast network to rally support from
elected officials, community leaders and small businesses. By
setting up interviews, placing editorials in targeted newspapers,
lobbying and conducting grasstops outreach, Hilltop puts the issue
on the front page and airwaves.
Using its national network, Hilltop recruits dozens of national and
state organizations to join the coalition and speak out on behalf of
legislation nationwide. A number of states successfully pass bills
and the issue starts to gain traction.