Organizing Allies and Building Long-term Relationships

The Challenge:
In the District of Columbia, a city-based association recognized that it faced an increasingly hostile regulatory environment and had no allies to advocate for it. The association found it was not getting credit for its charitable efforts in the city and had no cache with lawmakers or the community. In an effort to prepare for future legislative fights, the organization turns to Hilltop to help it find allies.

The Hilltop Solution:
To build public support, Hilltop proactively increases the dialogue between the association and key community groups in the District. Executing an issue mobilization campaign, Hilltop helps the organization reach out to local media and conducts a series of seminars where the association offered free advice to District residents in the wards of key council members. The seminars help get the organization’s brand out in the community and help position our client as a positive force in the city.

The Result:
The successful campaign increases public awareness of the association’s efforts in the city. The effort generates greater motivation among community organizations and local government officials to work more closely together to find policy solutions that enhance, not hurt, the association’s work.