Mobilizing Allies for Safe and Innovative Medicine

The Challenge:
Leaders in the biotechnology field are facing hostile Congressional legislation. Our client’s competitors pressure lawmakers to attach a devastating amendment to a spending bill. Teaming up with the company’s government relations and lobbying teams, Hilltop develops an aggressive, multi-state campaign designed to mobilize important local constituencies to speak out against the legislation.

The Hilltop Solution:
Hilltop organizes diverse allies ranging from patient advocacy groups concerned about safety to business interests concerned with protecting innovation. We purposely seek out grasstops voices that are usually on opposing sides of policy debates. Our pairing of unlikely allies is designed to catch lawmakers’ attention and make them think twice about our issue. 

The Result:
Our diverse communications provide a crucial local perspective to a national issue and help persuade lawmakers that important constituents with divergent agendas oppose the amendment. Hilltop’s grasstops campaign helps our client’s concerns get noticed. The hostile amendment was not brought to the floor for a vote.